Pavel Sorokin Appointed To iPi Soft CEO

Company Co-Founder Michael Nikonov To Continue As Chief Technology Architect

Moscow, Russia – February 08, 2021 – iPi Soft, LLC, the leading developer of markerless motion capture software technology named  Pavel Sorokin, current Chief Operating Officer (COO), as  the company’s new Chief Executive Officer (CEO).

“I am excited to lead iPi Soft into our next stage of growth and deliver on our promise to bring the most accessible and reliable motion capture products to market that help our customers achieve their creative goals,” Sorokin says. “We will continue to improve our existing product inventory and remain focused on innovating products compatible with real time applications and making use of rapid advances in AI tracking tech for exceptional user-experience.” Since co-founding iPi Soft in 2008 with Michael Nikonov, Sorokin has held various roles including lead developer, finance and administration, business development/marketing, as well as spearheading major strategy and technical shifts across the company’s product lines.

As CMO, most notably, he introduced iPi Soft and its markerless motion capture solution, iPi Motion Capture, to US, European and Asian markets leading to its adoption into some of the world’s most prestigious VFX and creative studios and educational institutions. His efforts have also been instrumental in marketing the real time capabilities available in iPi Motion Capture and the software application’s integration into leading game engine platforms including Unity and Unreal. Additionally, Sorokin managed the marketing strategy for iPi Biomech, an add-on motion capture software tool that opened new channels for markerless tracking and visualization of motion capture data for medical, sports analysis and movement science applications.

Sorokin succeeds Nikonov, current iPi Soft Chief Executive Officer and Chief Technology Architect. Nikonov will continue as Chief Technology Architect to lead technology development efforts that strengthen iPi Soft’s focus on quality and innovation.

“Pavel brings hardcore engineering skills, global business perspective and marketing savvy to his new role,” Nikonov says. “I can think of no one better to lead iPi Soft at this exciting juncture in the motion capture technology industry.”

Prior to iPi Soft, Sorokin served as Founder and CEO of Irbicon, a Moscow-based IT service provider of business analytics solutions to customers form financial and telecom industries. Before that he held project managerial roles at Samsung Research Center in Moscow. Over the course of his career, Sorokin has also assumed various software engineering positions. He holds a degree in applied math from the Moscow Institute of Physics and Technology.

About iPi Soft

Moscow-based developer, iPi Soft, LLC, develops powerful markerless motion capture software technology that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s software is used by creative professionals and prosumers around the world to digitize the movement of a human skeleton, rendering it expressive in 3D characters for video games, computer generated films, as well as for medical, military and other applications. For additional information, on iPi Soft, product pricing, configurations or a 30-day free trial please visit http://www.ipisoft.com.

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